Google testing different colors in star rating for local search

We all webmasters are familiar with the orange color star ratings, which come up with the Google search results. In general visitor form an opinion based on the ratings, with full five bright orange stars reflect the superlative degree. It seems Google has started believing in ‘change being the only constant’ idea. In the recent times we have seen several changes brought about by Google, latest being the star colors.  Such as


Here are nice screen shots from Rubén Gómez:

Google testing differant colors rating stars

Blue stars ratings

Google testing differant colors rating stars

Red stars

It appears search results are still orange for most users. However, the Google experiments news blog All Google Testing says users can enable these tests by inserting updated code into their browsers.

Its not official announcement but experts firmly believe that  orange color rating will be only used for Google ads and green for organic search results .

google business ratings

Google business ratings


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